From an idea to the operating system for digital beings.

Where they started

Domà started as an idea: synthetic identities could be more than content machines. They could be businesses that creators and companies own, run and grow. We had the conviction. What we needed was a way to make other people see it fast, in a market where everyone else was selling a tool for making AI influencers.

What we did

1. 01
   Assess the plan

   We pressure-tested the idea first: who it's for, what it replaces, and the one sentence that makes it click. Before we design anything, we make sure the story holds.

2. 02
   Research the market

   We studied the tools creators already juggle and where they break: too many platforms, nothing connected, no rules. That became the point of view: creating AI influencers is easy. Running them as businesses is not.

3. 03
   Analyze the business

   We mapped how Domà makes money (portfolios of personas, revenue layers, governance) so the brand explains the business, not just the product.

4. 04
   Build it, all at once

   Then we built the identity, the website and the investor deck together, so a creator, a customer and an investor all hear one clear story: operate digital identities as a business.